Likes Don’t Buy… Buyers Buy | Selling Apart From Social Media
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Likes don’t buy… buyers buy.
What does this mean, exactly? It means that a customer’s buying decisions go far beyond social media. Social media is ONE touchpoint in a buyer’s journey but it is very rarely the only touch point.
So why, as business owners, do we spend so much of our time chasing likes and followers as though the number of hearts we receive on a post directly equates to sales.
In this episode of The BrandWell Podcast, we look at simple ways to create a broader marketing campaign and ultimately increase your overall sales, while saving you hours each week by getting OFF social media. Tune into the first episode of Season 4 of The BrandWell Podcast here.
[00:01 - 3:28] Opening Segment
A message from Jordan Lee Dooley - Likes don’t buy… buyers buy
How taking time off social media helped me grow my business
[3:29 - 7:51] Developing an Efficient Marketing Strategy
Simple ways to broaden your marketing strategy while saving time
How I went from spending hours a day to one hour per month on social media
Buyers buy when they know, like and trust you… How to develop the know-like-trust factor through avenues beyond social media
[7:52 - 8:39] Wrapping Up!
How an efficient marketing strategy will help you sell more with less effort
Key Quotes
"Stop spending your time acting as though likes equate to sales. When I recognized that follower count didn't determine my monthly income, everything changed." - Victoria Marcouillier
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KEEP BRANDING WELL,
Victoria
