What Dating Apps Can Teach Us About Branding
Thank you to our BrandWell sponsors!
Branding and messaging are a little bit like dating apps. When you're scrolling through a dating app, the first thing you see is a profile photo and from there, you make a quick judgement as to whether or not you want to know more… [enter brand aesthetic (logos, fonts, colors)]
You only swipe right if there is an initial attraction. Your brand acts as the initial lead magnet designed specifically to attract your target audience.
Now, in order to continue the relationship, there needs to be some sort of an emotional connection. In comes your brand's messaging. Tune into learn all about the parallels of dating apps and branding on Episode 70 of The BrandWell Podcast here.
[00:01 - 2:24] Opening Segment
The main differences between brand design and brand messaging and why you can’t have one without the other
[3:29 - 7:51] How Dating Apps and Branding Are Oddly Similar
Dating apps and branding - let’s talk about their similarities
How your brand aesthetic serves as the initial lead magnet for your business
How your brand message allows you to take the relationship further and develop loyal customers
[7:52 - 8:39] Wrapping Up!
In order to have a powerful marketing strategy, your brand aesthetic and brand messaging have to be cohesive
Key Quotes
“Your brand’s messaging is so much more than what is on your website, and it should be consistent through every platform that you are marketing.” - Victoria Marcouillier
Let’s get connected!
Follow BrandWell Designs on Instagram, Facebook, and Pinterest
LEAVE A REVIEW + and SHARE this episode with someone who wants branding tips, web design strategy, and practical advice to help build the career of their dreams. You can listen to the show on Apple Podcasts, Spotify, or wherever you get your podcasts!
KEEP BRANDING WELL,
Victoria
