How to Leverage the Power of Community to Build Your Brand With Brittany Matheson
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Entrepreneurship runs in the family and today you'll hear from my very own sister, Brittany Matheson, on how she started a pop-up salad shop in Greenpoint, NY.
With a non-existent marketing budget, Brittany and her business partner, Arya, have spent the last year leveraging the power of community to build their brand and sell an average of 100 salads per day!! Tune into the season finale of The BrandWell Podcast here.
[00:01 - 8:58] Opening Segment
Who is Brittany and how did she become an entrepreneur
How has her opinion of entrepreneurship changed since becoming a business owner
[8:59 - 22:20] Building your brand while thinking outside of the box
Ways that Eden’s is marketed while having a non-existent marketing budget
How to leverage power of community to build your brand
Investing in your customers to create community, authenticity and business
Benefits between a pop up and a store front
[22:21 - 27:09] Behind the Scenes of Eden’s
How Brittany and Arya met, and why their business was started
The story behind the name Eden’s
What are the goals and dreams for Eden’s
[27:10 - 28:29] Wrapping Up!
Connecting with Brittany to follow Eden’s story
Let’s get connected!
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KEEP BRANDING WELL,
Victoria
