Why We Chose Flodesk for Email Marketing at BrandWell
At BrandWell Designs, email marketing is one of our most powerful tools for connecting with our audience, building relationships, and driving conversions. It’s no secret that running a business as a female entrepreneur comes with a unique set of challenges, and finding efficient tools that can help streamline processes is essential. That’s where Flodesk comes in!
We’ve been using Flodesk for four years now, and I can confidently say that it has transformed how we handle email marketing. Not only does it allow us to send beautiful, on-brand emails, but it also offers flexibility, ease of use, and powerful features like segmentation and workflows that let us connect with our audience on a deeper level and send them content that they actually want to read.
Let’s look at five reasons why we love Flodesk and how it’s become an essential tool for growing our business:
1. On-Brand Emails (duh!)
One of the key reasons we love Flodesk is its design-first approach to email marketing. As a design agency, everything we do revolves around creating beautiful, strategic branding, and we want our emails to reflect that same level of thoughtfulness and creativity. Whether we’re welcoming new subscribers to our list, sharing the latest podcast episode, or promoting a new service offering, our emails need to look as polished as the work we deliver to clients.
Flodesk makes this easier than ever with their user-friendly design tools. The platform offers a range of customizable templates that can be easily tailored to match your brand colors, fonts, and style. This means we can send on-brand emails with just a few clicks, without the need for coding or extensive design experience. The drag-and-drop editor makes creating visually stunning emails a breeze, allowing us to focus on the content and messaging rather than getting bogged down by the technical details. The result? Emails that look like they’ve been designed by a professional (because they have!), but without the time investment you’d expect.
2. Segmentation for Personalized Communication
Another feature we love about Flodesk is the ability to segment our email list. As a brand strategist, I know how important it is to speak to the right audience with the right message at the right time. Our subscribers are a diverse group of female entrepreneurs, many of whom are also moms juggling multiple roles. Some are just starting out, while others have been in business for years. To meet their specific needs, we need to tailor our messages accordingly.
Flodesk makes it simple to create segments based on subscriber behavior, interests, and actions. For example, we can create segments for those who are interested in branding services versus those who are more focused on website design. We can also create a segment of subscribers who have engaged with our content more frequently, allowing us to send more targeted messages to our most engaged audience.
This kind of segmentation means we’re not bombarding everyone with the same message. Instead, we’re sending content that feels personalized and relevant to each individual subscriber. And in the world of email marketing, relevance is everything. When your audience feels like you’re speaking directly to them, they’re much more likely to open, read, and engage with your emails.
3. Automated Workflows for Seamless Customer Journeys
If segmentation allows us to speak to the right people, automated workflows are how we guide them through a seamless customer journey. Workflows in Flodesk let us create a series of emails that are triggered by specific actions, such as signing up for our newsletter or downloading a free resource from our website. These emails are sent automatically, without us having to lift a finger once the workflow is set up.
For instance, when someone joins our email list through our website, they’re automatically entered into a welcome sequence designed to introduce them to BrandWell Designs, share helpful resources, and provide them with the information they need to take the next step with us. Similarly, we can create workflows for product launches, client onboarding, and even re-engagement campaigns for subscribers who haven’t opened an email in a while.
The beauty of workflows is that they allow us to nurture relationships with our subscribers over time, building trust and providing value at every stage of the customer journey. And because everything is automated, we can focus on running the business while knowing that our email marketing is working for us in the background. I’ve used workflows for live launches of The Branding Business School and honestly, I’m not sure how I could’ve survived a live launch without them!
4. Organizing Content with Folders
As any entrepreneur knows, staying organized is key to running a successful business. With the amount of content we create and send out through email marketing—whether it’s promotional emails, newsletters, or workflows—it’s easy for things to get chaotic. This is why we love Flodesk’s folder organization feature.
At BrandWell, our marketing team creates monthly content in advance, organizing everything into folders within Flodesk. This feature allows the team to neatly compile all the emails for each month, from newsletters to promotional campaigns, ensuring that everything is streamlined and easy to access. Once the content for the month is finalized, they simply notify me that the folder is ready for review. This system helps us stay on top of our marketing calendar and allows me to efficiently review and approve content without having to sift through individual emails.
This level of organization is a game-changer. Instead of wasting time hunting down specific emails or campaigns, I can quickly open the folder for that month and find everything neatly stored and ready for approval. Whether it's content for a product launch, client onboarding sequence, or a regular newsletter, having folders keeps our email marketing process smooth and stress-free.
By creating folders for each month’s campaigns, we ensure that everything is in one place, helping us stay organized and allowing for easy collaboration across the team. The clarity and structure this provides let us focus on delivering value to our audience rather than getting bogged down in the logistics.
5. Ease of Use for Busy Entrepreneurs
Lastly, one of the biggest reasons we love Flodesk is its ease of use. As entrepreneurs and moms, we don’t have hours to spend on complex email marketing platforms that require a steep learning curve. Flodesk’s intuitive interface means that anyone on our team can quickly pick it up and start using it, even if they’re not particularly tech-savvy.
Everything from creating segments and workflows to designing emails and organizing content is straightforward, allowing us to focus on growing our business and serving our clients. And because Flodesk offers a flat-rate pricing structure, we don’t have to worry about paying more as our list grows, which is a huge plus for small business owners.
At BrandWell, we’re all about making branding and website design approachable and powerful for female entrepreneurs, and Flodesk aligns with that mission perfectly. Its ease of use, design capabilities, segmentation, workflows, and organizational features make it the ideal email marketing tool for busy entrepreneurs who want to send beautiful, on-brand emails without the hassle.
If you’re looking for a way to level up your email marketing while keeping things simple and strategic, we can’t recommend Flodesk enough. Try it free here!
