Mindset Shift | From Mom With a Side-hustle to Successful CEO
Bill Gates says “If your business is not on the internet, then your business will be out of business.” This is 100% true, especially these days when everything is at the tip of our fingers. Whether you are a small, medium, or established corporation, visibility on social media is critical for all businesses. We are joined by our guest expert Kelsey Hogan to share about the power of social media, and how you could leverage it to increase awareness and expand your business.
Kelsey possesses 12+ years of professional experience in PR, Marketing, Events, and Social (before Instagram was even a thing - yup!). She's worked with brands including Groupon, Top Chef Marcus Samuelsson, Eataly, Mountain Dew, and dozens more across the luxury lifestyle, hospitality, + travel industries. One of her proudest biz moments is winning a PRWeek Award for Social Media Campaign of the Year.
When she's not on Instagram, you can find her being a mama to her two littles (and probably listening to a true crime pod ... and definitely drinking an oat milk latte.).
Let’s get right to it!
[00:01 - 13:03] Opening Segment
There’s a value in working in Corporate America before stepping into entrepreneurship
Kelsey’s transition from having a full-time job to motherhood, freelancing, and finally setting up her own social media agency
[13:05 - 23:29] Balancing Motherhood & Entrepreneurship
Intentional steps Kelsey took to run a business as a full-time mother
Secure a consistent and reliable childcare
Established an office (coworking space) where she can work with no distractions
Being a mother as a solopreneur
Think like a CEO and not as a side hustler
Know who your target clients are
Do market research
Hire the right team member
Invest in a mentor
[23:30 - 39:32] Make the Most Out of Social Media as an Entrepreneur
Kelsey’s biggest pet peeve on social media
Her favorite Instagram feature
The future of social media
Instagram as a video-centric platform
Consider TikTok as your friend and not your enemy
Identify where your target clients hang out based on their demographics
Reasons why business owners won’t show up on social media
Lack of information and understanding of what it takes and what needs to be done
Lack of time
Being perfectionist
It’s not on brand for you
The value of showing up professionally and confidently on social media
Elevate your Instagram presence
[39:37 - 41:01] Wrapping Up!
Reels challenge: Create a reel and tag Kelsey and Victoria
Kelsey’s giveaway: Free Instagram audit
Key Quotes
“Do you want to continue on this side hustle sort of hobby path? Or do you want to create a career and a business that is going to grow and thrive and at the end of the day is going to bring you income and success that you are deserving and worthy of? You need to change your mindset because you are a legitimate business person. And you need to treat yourself as one, first and foremost.” - Kelsey Hogan
Connect with Kelsey
Instagram: https://www.instagram.com/smallbatchsocialco/?hl=en
Facebook: https://www.facebook.com/smallbatchsocialco/
Let’s get connected!
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KEEP BRANDING WELL,
Victoria
