How to Turn Your Website Visitors into Paying Customers
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You spend months working on making your website beautiful only to take it live and … crickets.
Despite what you may think in this world of influencer marketing and social-media fueled advertising, your website should and will be your most powerful marketing tool if you do it right.
10 Reasons You Need a Website in 2021
Your website allows you to show up professionally online, no matter how long you’ve been in business.
You won't be fighting an algorithm when you share content on your website. Everyone who comes to your website will see your content.
A website gives you the ability to capture leads through bold call-to-actions and easy fillable forms.
A website is a place where you can educate, entertain, persuade and sell!
The content on your website is evergreen. It can evolve with your business over time and you can continually edit and adjust to speak to your ideal audience, right where they’re at.
Your marketing power is in the hands of you customers and a website allows you to showcase reviews and success stories from those that have worked with you.
A website is a safe and secure way to take online payments- no more Venmo requesting your customers!!!
When you install the Facebook Pixel on your website, you can understand the behaviors of your website visitors, get to know more about them, and eventually retarget them with ads that are catered to their individual needs and interests.
Your website is the #1 place to capture emails to grow an email list.
A website with frequently updated content (such as a blog) will help you to show up in online searches when people are searching for similar services or products.
How to Turn Your Website into a Lead Generating Machine
There are a few things to keep in mind when designing your website. Your website should be beautiful, but a beautiful website that doesn’t convert viewers into customers is useless.
5 Things You Can do to Encourage Visitors to Take Action
Tell people exactly what you do. Within 3 seconds of landing on your website, people should be able to tell exactly what you do and how it can serve them. Don’t waste the precious real estate of a bold headline to say “Welcome to my website!”
Showcase your client testimonials all over your website, not buried on a Reviews page. Marketing as we once knew it is dead and customers now hold two-thirds of the marketing power for our business. Use your customers’ voices to share why you’re the best. Not just your own.
Have high-contrast call-to-actions (CTAs) strategically placed throughout your website. At BrandWell, we are big fans of using buttons instead of hyper-linked text when it comes to CTAs. The majority of your website traffic will be coming from a mobile device and a button is much easier for someone to click on - not to mention, it stands out more too!
Make your customer the hero of your marketing narrative. It’s not about you. Branding is all about storytelling. If you tell the story right, you win. If you tell it wrong, you get outsold by others who are listening to their audiences and telling a story that they resonate with. So what does this look like? Rather than making your website all about you, make it all about your customer. It doesn’t matter if your product was featured in Oprah’s magazine or if you just got published in Forbes. What matters is how what you’re selling will improve the life of the one who’s buying it. Make this the narrative of all of your website copy, your headlines, and your CTAs.
Show pictures of yourself on your website! Just because the content on your website shouldn’t be all about you, it doesn’t mean people don’t want to see your face! Consumers connect far more with the human behind the business than they ever will with a product or service.
For practical ways on how to implement all of these steps, tune into “How to Turn Your Website Visitors Into Paying Customers”.
KEEP BRANDING WELL,
Victoria
