The 4 Buyer Types and How to Speak to All of Them With Courtney Fanning
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As a brand strategist and copywriter, Courtney Fanning helps online entrepreneurs make more money with their messaging using research, data and heaps of empathy. As the founder of Big Picture Branding, Courtney provides one-on-one client services and resources. She has worked with so many to turn her purpose into profit, and I am so excited that we can learn from her all about the 4 different buyer types.
The Director, the Socializer, the Relater and the Thinker... these are the four primary types of buyers and it's important that you know what they're looking for when they land on your website or read your emails. By knowing the different buyer types, you can strategically craft your copy to resonate, relate, convince, and SELL!
So let’s break down these buyers and get strategic with Courtney!
[00:01 - 6:29] Opening Segment
How Courtney ended up becoming a brand strategist and copywriter
Explaining what copy is and how it is used in today’s industry
[6:30 - 16:23] Reaching the four different types of buyers to grow your business
Identifying the four different types of buyers
Director
Socializer
Relater
Thinker
What buyer type are you and what type of buyer is your copy reaching
[16:24 - 41:37] Building a Strong Foundation for Your Business Through Website Copy
The power of headlines and how to target the four different types of buyers through them
Things to avoid when writing website copy and the benefits for doing so
Where to start with DIY copy and what to include on your website
What to look for when outsourcing to a copywriter
[41:38 - 46:05] Wrapping Up!
Taking steps to elevate the copy on your website
Courtney’s quiz to find out your businesses’ buyer type
Key Quotes
“Less copy is more, and this is from a copywriter’s stand point. If people are missing 99% of it because it’s too much for them to read, then you’re doing a disservice for your copy”.
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KEEP BRANDING WELL,
Victoria
