Stop Copying the Competition! 3 Things to do Instead

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When you don’t have a powerful brand and online presence, your business and marketing material become white noise to the average customer. Nowadays when every industry is saturated it is imperative that your brand is memorable and can stand out from the crowd and make people feel like you are the only option for what it is they are about to buy.

Stop copying the competition

It’s really easy as female entrepreneurs to look at what others are doing in your industry but by doing so we sometimes unintentionally copy who we are competing with. When you fall into this trap you’re not going to stand out from the crowd and choose you over the competition. A lot of times that competition is offering the same thing as you but will have more experience and maybe have been in the game longer. You end up looking like the not-as-good knock-off brand.

Hone in on what makes you different

This is the most important part of building a brand and brand strategy. It’s knowing your unique approach to the market. Going back to looking at your competitors, this could actually be a good way to find how you are different and your uniqueness in the market. I was totally guilty of this in the early days of building BrandWell Designs and it wasn’t until a client came to me, after making a purchase from one of those competitors I looked up to, explaining their bad experience. I realized that our approach to building a brand and website was what made us unique and stand out against competitors.

Build a memorable brand aesthetic and use it EVERYWHERE

This is the power of branding! Branding of course is half messaging and half aesthetics. Creating those visual icons, things that can be seen over and over, that build visual recognition is incredibly important in building a loyal customer base. Repetition builds recognition. A powerful example of this is Nike. More than likely you immediately think of the swoosh. Not the rest of their logo, not of their storefronts. That swoosh is instantly recognizable. When something is memorable it becomes familiar and familiar feels safe. This is something I don’t shy away from in BrandWell! I’ll put our logo, or the sub logo ‘B’, on almost anything.

KEEP BRANDING WELL,

Victoria