Easy Ways to Simplify Your Marketing Strategy with Business Coach, Katrina Aronson
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Marketing strategies don't have to be complicated. My guest today is Katrina Aronson, a marketing strategist and business coach who specializes in helping entrepreneurs cut the confusion and develop clear and powerful marketing strategies that actually work.
It's time to stop throwing spaghetti at the wall hoping it sticks, and to start executing a clear and concise strategy that will drive growth for your business.
How living in a place of yes hurt her business
“I lived in a place of yes,” Katrina shared as she talked about the lessons learned in the early days of starting her business. She said yes to every opportunity to promote her business that came her way. As a result, she made a lot of costly mistakes and felt herself burning out along the way. Katrina knew there was a better and more strategic way to market her business that didn’t involve throwing spaghetti at the wall and hoping it stuck.
How entrepreneurs over-complicate their marketing strategies
We often look at what other people in our industry are doing and feel like we should be doing it too. What we don’t know is their backstory. The team that they have built, what they’ve tried before that hasn’t worked, etc. Instead of focusing on what others are doing, we need to get clear on what our client needs and what we need.
When you focus in on those two things, it will simplify your entire approach to marketing your business.
Simplicity comes in niching down
When you know who you are showing up for, showing up gets easier. It’s imperative that we know who it is we are serving, what their pain points are, where they are hanging out, and then we meet them where they are at with the offer that we created explicitly for them.
Keep in mind, niching down doesn’t just mean selecting a demographic and serving those people. Tune into the episode to learn more about the different ways you can niche down in your business.
Branding is 50% aesthetic and 50% messaging
The aesthetic portion of your brand (your fonts, logos, and colors) are what draw people to you initially. In a way, your branding is a lead magnet, attracting people to your business.
But branding doesn’t stop there. Your brand’s message, its’ values, and its’ mission are what keep people in a loyal, committed relationship with your business. Your marketing strategy should contain both excellent design and excellent messaging because both are necessary in growing a sustainable business.
More from Katrina
To learn more about Katrina Aronson and the many ways she can help a small business owner like you, visit her website at www.katrainaaronson.com or follow her on Instagram @katrinaaronson_consulting.
KEEP BRANDING WELL,
Victoria
