She Transforms Homes. We Transformed Her Website.
At BrandWell, we're always excited to highlight the incredible work of our interior design clients, especially the talented home stagers we've had the privilege to work with. One standout client is Luci Terhune, the founder of Bungalow Home Stagers, a luxury home staging business based in New Jersey.
Luci and her team have earned impressive accolades, including a spot in the top 10 home staging companies in the U.S. and recognition as part of RESA's 100 Most Influential People in Real Estate Staging.
Despite her success, Luci recognized it was time for a brand and website refresh to match the exceptional service she provides to her clients. That’s where BrandWell stepped in, helping Luci elevate her online presence to reflect the same attention to detail she puts into every project.
Here are three ways we brought Luci’s vision to life:
1. We used strategic design to evoke emotion from her website visitors.
Website visitors consume design and imagery before words. So, we married Luci's beautiful branding and imagery to convey the “touch of luxury” and “commitment to excellence” that Bungalow Home Stagers has to offer before someone would read those very words on her site.
2. We emphasized her already-established brand voice.
As an interior designer who understands her ideal clients perfectly, she has meticulously crafted a brand voice that attracts those seeking luxury home staging services. This confident, professional tone is woven throughout her website's copy, effectively portraying Luci and her team's refined yet personable approach to their services.
3. We embraced change while honoring the past.
It’s no secret that change can be tough, especially when talking about the business you built from the ground up. Luci invested in the future of her business by embracing necessary change. Now, her website is a stage (pun very much intended) to show off the quality and professionalism her business has to offer. Luci had already built a phenomenal word-of-mouth reputation before hiring BrandWell, and now she has an online presence to match.
Here’s what Bungalow Home Stagers had to say about her experience working with BrandWell:
“We've been in business for 14 years and needed a refresh, but I was hesitant to make changes since we were established and people recognized our logo. I was following BrandWell for some time and knew they were the ones to help me rebrand! My designer, Aviana, understood my hesitation and came up with a few different options for me that felt familiar yet updated & fresh. I'm in love with my new brand guide and can't wait to see it all come together when the new website is finished. If you're debating hiring BrandWell, don't be! My experience has been great so far, and I'm so glad I made the investment!”
Whether your business has been operating for years or is just starting out, remember that it's never too late to develop a brand and website that accurately represents the quality of your offers. We'd love to help you do just that. Schedule a FREE 15-minute chat with us today >>
